Monthly Archives: April 2017

Ogilvy Detroit Found Art Class

In the summer of 2016 Paul Smith at Ogilvy invited me to Detroit to run a found art class based on the ideas of Marcel Duchamp, Robert Rauschenberg and Ai Weiwei.

I had to develop a method and approach that enthused the delegates, convincing them that they were artists and as artists they could see the world and the objects in it in different ways. How do you become and artist? You just declare yourself one and decide to move about the world around you more intensely.

Faced with Motor City at a time when it is broken, when junk is strewn everywhere; how could they reclaim these discarded objects? Raise them up, find meaning and show them to us in a new light?

This was the most challenging but also the most successful project I have taken on. As usual Paul Smith pushed me to my limits and thus my outlook on what is possible, not just in the students but myself.

 

 

 

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